An investigation of Gartner Group shows: Average every week is in every knowledge employee do not need to spend 8 hours on the task of relevant documentation processing of appreciation, include documentation found, search, arrange etc. An investigation of Forrester Research shows: The capacity inside the information of the enterprise is in with annual the rate of 200% rises.

It is low content processing efficiency on one hand, it is the content quantity that expands ceaselessly on the other hand. This one simple fact contrast reflected a business a pressing demand: Need rises content management effectively.

　　 The inevitable result of intellectual times

Content manages the generation of pressing demand, have the following main factors:

　　 The advent of intellectual economy tide, make the enterprise realizes the enormous value of information and knowledge.

Dispersive, confused data and information cannot form competition ability, must will the content ability that conformity organizes to have produces its value adequately.

　　 Business application raised pressing requirement to content management.

People is at present right cooperate with what business affairs talks is very much, basically point to happen between the branch inside the enterprise and branch, or it is enterprise and enterprise exterior, supplier, partner, cent sells the business dealings of the object such as provider of business, service, client. Content runs to enterprise interior word, those who be helpful for information is effective share reach appreciation to use; To exterior will tell, it is to form cooperate with truly the component of business affairs. Can say, active content management is the integrated concern management with good implementation is important assure.

　　 Time competition also needs content management.

Someone says, knowledge is not to be equal to fortune, be equal to the square of fortune however. This word applies to content likewise. In the times that is a center with the client, to can answer a client effectively quickly, content management is indispensable. It is for instance in CRM, look management is very main component inside the client.

　　
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