Since last year, industrial company grows Tang Cun of group of Shandong Yan mine energetically the industry that be not coal, effort study " sea Er " the successful experience that the brand runs, have the aid of at " Yan mine " this effect that has taller brand value and company of international mining industry, implement brand strategy energetically, build figure project, the adhesive plaster that they produce this company, cable, large requirements is plastic the product is not coal such as tubal material unites coronal name " Yan mine grows dragon " this brand, adopt aggrandizement management to contend for famous brand, firm catchs quality to start famous brand, enlarge announce spread famous brand, excellent service keeps name tagvisiting card, lean " contend for, achieve, raise, protect " 4 words recipe, in intense market competition established good figure, made ring " Yan mine grows dragon " brand, achieved economic benefits and social beneficial result " double win " purpose. This company's successful hang is:

Aggrandizement management contends for famous brand. In recent years, this company carries out essence of life actively to refine management, execute science decision-making, rely on to run group of reputation Yan mine strictly. They are built perfect the each regulations system that is central content with system of post responsibility, execute " force cost-or-market method " , undertake cost is controlled, production cost refines a day, business accounting arrives workshop, team and group, accomplish there is control, after the event to have an analysis in having do accounts, thing beforehand, use up have flow direction, reduced product cost greatly.

Firm catchs quality to start famous brand. This company presses ISO strictly - 9002 standards carry out quality management, establish the ministerial standard inside the enterprise that perfected excel GB, build sound quality to detect administrative system, the company sets quality technology ministry, factory to set the member that qualitative check division, class matchs qualitative check, father to concern raw material, the raw material that does not accord with formulary requirement strictly enters a company, aggrandizement the quality management in producing a course. Hold to raw material assay unqualified do not let off, discover quality problem is not handled do not let off, product off quality is not let off " 3 do not let off " principle, father to close product quality. Comment and appraise of the meeting before using quality study day, squad, quality regular meeting of meeting, quality " a day of 3 meetings " undertake to the worker quality awareness is taught. Execute working procedure strictly to examine, technology control, affecting the main station of quality, establish quality reference point, quality commitment is pursued between working procedure, regard quality pilot as strong safeguard with large testing instrument. Carried out " working procedure controls a standard " , begin " 30 projects " , executed quality responsibility to find out a system, implement ISO9002 series standard actively, ensured the trends of product quality amounts to mark thereby. Came true " manage 0 blemish, product 0 defective goods, user 0 complain " remarkable success, qualification of the product that be not coal is tasted amount to 100% . Current, the conveyer belt that this company produces, cable obtained quality of 2000 edition ISO9002 to run systematic attestation and safe mark letter entirely, the sale that is a product opened channel of a green.
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